Fresh Fix branding and package design
Challenge/Needs
FreshFix is a meal replacement/snack bar for those with discerning taste and consciousness of healthy ingredients. They needed a package system designed that highlighted their flavors and set them apart in this food space as being careful in deliberate in their selection of ingredients and manufacturers.
Strategy/Solutions
Many iterations of names and package designs (ie: Starrbar) were explored to arrive at FreshFix. We selected a name that both said what the product was in conjunction with being the name of the product. A design system for both exterior and interior product packaging was created maintaining a budding library of brand assets.